DATA ANYLIST JOB SEPTEMBER 2025 RAWALPINDI APPLY NOW

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Introduction

In today’s rapidly evolving digital world, data is frequently compared to oil in terms of value. Each online action—whether it’s a click, a search, a purchase, or a social media activity—produces meaningful information. Businesses that know how to use this data gain a significant competitive advantage. However, numbers on their own hold little value — they only become useful when analyzed with context, understanding, and a clear strategy. That’s where the Data Analyst in Digital Marketing comes in. In this hyper-connected age, companies collect petabytes of data daily. Without analysis, this information is just noise. The Data Analyst in Digital Marketing plays the vital role of making sense of this data, uncovering hidden opportunities, and guiding businesses to smarter, more profitable decisions.

Core Responsibilities

  • A data analyst’s job goes beyond just “crunching numbers.” They work closely with marketing managers, campaign specialists, and sales teams to provide insights that drive decisions and key responsibilities include:*
  • Data Collection & Integration – Gather information from multiple sources: Google Analytics, CRM tools, social media insights, and advertising platforms.
  • Performance Analysis – Track key metrics like website traffic, bounce rates, conversions, CTR (click-through rate), and ROI. Identify which channels and campaigns perform best.
  • A/B & Multivariate Testing – Run experiments on ad copies, landing pages, and CTAs. Analyze results to determine the winning version.
  • Customer Segmentation – Break audiences into groups based on age, location, interests, or purchase history. Help marketing teams personalize content for each segment.
  • Forecasting & Predictive Analysis – Use historical data to predict customer trends, future sales, or campaign outcomes. Support planning for seasonal promotions or product launches.
  • Reporting & Visualization – Build dashboards in Power BI, Tableau, or Google Data Studio. Present findings in simple, clear formats for executives and non-technical teams.

Skills & Qualities

  • SQL for querying databases.
  • Excel & Google Sheets for quick data analysis.
  • Python / R for advanced modeling and automation.
  • Power BI / Tableau for data visualization.
  • Web tracking can be efficiently managed through tools like Google Analytics (GA4) and Google Tag Manager.
  • Understanding SEO & SEM performance metrics.
  • Knowledge of social media KPIs (engagement, impressions, conversions).
  • Familiarity with email marketing analytics (open rates, CTR, bounce).
  • Popular advertising platforms include Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
  • Analytical Thinking – asking the right business questions.
  • Communication – explaining findings to non-technical stakeholders.
  • Problem-Solving – recommending actions, not just showing numbers.
  • Storytelling – turning data into persuasive narratives.

Career pathways & opportunities

Entry-Level :-   

Junior Data Analyst
Marketing Data Coordinator
SEO/SEM Analyst

Mid-Level :-

Digital Marketing Analyst
Customer Insights Specialist
BI Analyst

Senior-Level :-

Marketing Data Scientist
Analytics Manager
Chief Data Officer (CDO)

Future of Data Analytics in Digital Marketing

  • The field is constantly evolving with emerging technologies:
  • AI & Machine Learning – Smarter audience targeting, automated insights.
  • Big Data & Cloud Tools – Handling massive datasets from multiple sources.
  • Privacy & Data Security – Adapting to GDPR, CCPA, and cookie-less tracking.
  • Predictive Personalization – Tailored content delivered through AI-driven recommendations.

Conclusion

Analysts are not just “number crunchers” – they are strategists, innovators, and storytellers who guide companies toward success in a crowded marketplace. As businesses face increasing competition, tighter budgets, and stricter privacy rules, the demand for skilled analysts will only rise. In the future, as AI and big data reshape marketing, the demand for analysts who can translate complex information into action will only increase.

APPLY NOW: https://www.rozee.pk/job/detail/1678130

APPLY BEFORE: 26 AUGUST 2025

LOCATION: RAWALPINDI

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